Privacy policy
Last updated: 2 August 2026.
Le Healthy Store
332, Bd Brahim Roudani, Maârif, Casablanca 20100, Morocco
Telephone: 06 24 27 52 78
Email: contact@lehealthystore.ma
Processed data
We process the information necessary for account creation, ordering, payment, delivery, customer service, fraud prevention and, with your consent where required, marketing communications.
Intended audience
The data is accessible only to authorised personnel and service providers essential for hosting, payment processing, delivery, email dispatch and maintenance. It is not sold.
Storage and safety
Data is retained for as long as is necessary for the relevant purpose and to comply with legal obligations. Technical and organisational measures are in place to restrict access and prevent loss or unauthorised disclosure.
Your rights
You may request access to, rectification of, or, where permitted by law, objection to or erasure of your data by writing to contact@lehealthystore.ma. Proof of identity may be requested where necessary to protect your account.
Cookies
The website uses cookies that are necessary for the shopping basket, login and security, as well as analytics and communication tools, depending on the options selected in the consent banner.
Le Healthy Store app and Beauty Store section
Mise à jour du complément : 19 octobre 2026. Ce complément précise les traitements propres à l’application Le Healthy Store, à son espace nutrition et à l’univers Beauty Store intégré. Contact confidentialité : contact@lehealthystore.ma, Le Healthy Store, 332 Bd Brahim Roudani, Maârif, Casablanca 20100, Morocco.
Account, orders and loyalty scheme
We process your name, email address, telephone number, account ID, delivery addresses, basket, favourites, orders, reviews, support enquiries and Healthy Club points. This information is used to log you in, fulfil your orders, arrange and track their delivery, calculate your benefits and respond to your enquiries. You can log in using a code sent by email, a WhatsApp code or a password when you select this option. We do not request access to your contact list.
Nutrition, photos and artificial intelligence
If you use the nutrition section, we process the information you provide: age or date of birth, height, weight and weigh-ins, gender (used for calculations), activity level, goals, tastes, dietary habits and restrictions, meals, portion sizes and preferences. Some of this information may reveal your state of health. It is used for your diary and to personalise recipes and programmes.
The analytics tools and AI assistants send OpenAI the information required for your request: the selected photo, text, ingredients, preferences and nutritional requirements; for the shop assistant, relevant context from the conversation and, if your request requires it, information about your orders. Explicit consent is requested within the app before these data are transmitted. You can withdraw your consent under Account → Privacy and AI. Withdrawing consent blocks new requests, but does not cancel a request that has already been sent nor automatically delete your history. The shop and manual functions remain accessible without using the AI.
The camera is used to take a photo of a plate or to scan a barcode when you launch this feature. For a barcode, the recognised code is transmitted to search for the food item; camera images are not sent to OpenAI via this process. A photo of a plate or a photo attached to a guide is sent when you confirm the analysis or submission. The app does not continuously record in the background. AI responses may be inaccurate and do not constitute a medical diagnosis.
Messages Instagram, Facebook Messenger et WhatsApp
Lorsque vous nous écrivez sur Instagram (@lehealthystore), sur notre Page Facebook (Messenger), sur WhatsApp, ou en commentaire sous nos publications et publicités, Meta nous transmet votre message, votre identifiant sur la plateforme et, le cas échéant, votre nom de profil, les photos ou notes vocales envoyées et la publication commentée. Un assistant automatique peut vous répondre en premier : il consulte notre catalogue, nos stocks et, si vous le demandez, le suivi de vos commandes. Votre message et le contexte utile de la conversation sont transmis à OpenAI pour formuler la réponse ; les notes vocales sont transcrites.
Un membre de notre équipe peut reprendre la conversation à tout moment et vous pouvez demander à parler à une personne. Ces messages servent uniquement à vous répondre ; ils ne sont ni vendus ni utilisés pour cibler de la publicité. Ils sont conservés pendant la durée nécessaire au service client. Pour en demander la suppression, écrivez à contact@lehealthystore.ma ou utilisez la page de demande de suppression indiquée plus bas.
Search, how it works and notifications
Your search queries are transmitted to display results; a history may also be stored locally on your device. The services process technical data, including IP address, session or installation IDs, platform, queries, and error or security logs. Notifications, when you authorise them, use a technical token from your device. You can disable them in your phone’s settings. Embedded web pages may use cookies and local storage necessary for the session, shopping basket and wizard; web analytics and communication tools are also subject to the choices offered on these pages.
Suppliers and recipients
Hostinger hosts the relevant services; Stripe processes the payments entrusted to it; Cathedis receives the information required for delivery, such as name, telephone number, address and order details. Brevo is used for emails, and Twilio/WhatsApp for login codes via WhatsApp. OpenAI is used for the AI features described above. Apple and Google notification services, and the Expo service used by the app, process the identifiers required to deliver notifications when these are enabled. The Apple and Google stores process their own account and download data and, where in-app purchases are offered, payment and subscription data.
We retain the references and records necessary for tracking payments and access rights; card details entered on a hosted payment page are processed by the payment service provider. Information is not sold. It is accessible to authorised personnel and service providers necessary for the provision of the service, or disclosed where required by applicable law. Some service providers may process information outside Morocco. To find out the terms and conditions regarding your request, please contact us; the service providers’ own policies also apply to their independent processing activities.
Retention and deletion
Profiles, logs, preferences and histories are retained to provide the services for as long as the account is in use, and are subsequently subject to your request for deletion. Order, payment and billing documents may be retained for accounting purposes, fraud prevention and the resolution of disputes. The applicable retention period depends on the nature of the document and the relevant obligations. Backups and technical logs follow separate cycles; they are not necessarily deleted immediately after the active data has been deleted.
To request deletion: go to Account → Profile → Delete my account, or the removal request page, or email contact@lehealthystore.ma, stating the email address or telephone number associated with the account. A limited verification of your identity may be required. Email enquiries are processed with30 days. We aim to delete AI-generated photos and conversations within seven days of identifying the request; this timeframe does not constitute a guarantee that all backups and data held by service providers will be deleted simultaneously.
Conversations from the Beauty widget may be stored in a system separate from the app account. Merging and deleting them may require manual intervention; please specify that your request also concerns the Beauty assistant. We will inform you if special retention requirements or an extended retention period are necessary. Disabling app storage for new responses from the Healthy assistant does not mean there is no security log at OpenAI, nor does it retroactively delete historical responses or those from the Beauty widget.
Deleting your account does not automatically cancel a subscription managed by Apple or Google: renewal of such subscriptions is managed via the relevant app store. You can still delete your account regardless of whether the subscription has been cancelled.
Your choices and your rights
You may request access to, rectification, erasure or restriction of your personal data, and withdraw your consent for optional processing by writing to the contact details above. Refusal to provide necessary data may prevent the corresponding function from working, for example, delivery without an address. Camera, photo and notification permissions are managed on your device. The app is intended for users aged 16 and over; teenagers must comply with the terms and authorisations applicable to their purchases and use of the services.
We implement access control and data protection measures; however, no measure can guarantee a zero risk. You can report a privacy issue to the same contact. This addendum will be updated should the functions or service providers change.